Velocity of Media Consumption: TV vs. the Web

November 24, 2009
http://www.useit.com/alertbox/media-velocity.html

This article by Jakob Nielsen he talks about the development in the velocity of media consumption. He starts out talking about the first novel ever written and how slow the pace was because at the time there was nothing else to read so you had all day to read something. Now with T.V. and especially internet all that has changed. Nielsen begins talking about the differences in the way people approach watching television to people surfing the web. He breaks down the Usability, User Experience, Technology, Ownership and many other topics in contrasting T.V. to the Internet. He explains that when watching T.V. you make a decision every 30-120 minutes as suppose to the web where a decision is made every 30-120 seconds. He then wraps up the article with talking about web videos and how they should be only 2-10 minutes which indicates the usage velocity between Web and T.V.
This article is very important we are basically using the web as a mode of communicating and by that we are throwing quick information to others as suppose to us making a movie clip every week to show the class. That process is slow and would surely not be done in a week as suppose to just using a blog to give information. This shows a major difference in the technology of TV and internet because we cannot have a blog on television. We control the web and it is in our hands.